Hyperreality.
lets take the coke advert...
As you can see from this advert you get the impression that this bottle of 'ice-cold coke' has been especially made for the man who put the coin into the machine. But as we know there isnt a little fantacy world behind the coke machine that is what we are made to believe. As we know coke is made in a factory and it hasnt been made in the way is shown; infact its just carbonated water made to look like somthing its not. this advert is a hypereality of the bottle of coke.
Simulacra and simulation.
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